MEASURE
DON’T GUESS
MEASURE
DON’T GUESS
THE PREDICTIVE INDEX
Nast Partners are Certified Predictive Index Partners helping leaders replace gut feel with behavioral data to make better hiring, development, and team decisions.
The Predictive Index replaces gut feel with objective, science-backed behavioral data so leaders can broaden their lens and make better people decisions.
The Real Cost of a Narrow Lens
Most leaders think they know what drives their people.
They believe they can read a candidate in an interview. They trust their instinct about who will thrive in a role. They’re confident they understand why a team isn’t gelling or why a manager is struggling.
That confidence feels like experience. And sometimes it is.
But experience filtered through a narrow lens can mislead as easily as it can guide. And the cost shows up in ways that are hard to ignore: the wrong hire, the mis-matched role, the team that never quite performs, the manager who can’t figure out why their people aren’t responding.
The Predictive Index changes that. Backed by nearly 70 years of behavioral science and used by more than 8,500 organizations worldwide, PI gives leaders objective, validated data about what actually drives their people, replacing gut feel with a broader, more accurate picture.
What Predictive Index Measures
Behavioral Assessment
A free-choice assessment that takes approximately 6 minutes and reveals a person’s core drives: Dominance, Extraversion, Patience, and Formality. These drives shape how someone communicates, makes decisions, approaches conflict, and responds to management. Not what you’ve always believed. What’s actually there.
Cognitive Assessment
A timed assessment that measures a person’s capacity to learn, adapt, and grasp new concepts; a strong predictor of job performance across roles and industries.
Together, these two assessments give leaders a complete, objective picture of how someone is wired to work and how quickly they can learn, replacing intuition with insight.
THE PREDICTIVE INDEX
As Certified Predictive Index Partners and Talent Optimization Specialists, we don’t just administer assessments, we help leaders use the data to see more clearly and make better decisions across the full talent lifecycle.
Hiring
Define the behavioral profile of your ideal candidate before you post the role. Challenge your instincts about what ‘good’ looks like. Make hiring decisions based on fit not familiarity.
Team Design
Surface what’s really driving team friction. Understand the behavioral dynamics at play, not just the surface-level symptoms and design teams that complement rather than clash.
Leadership Development
Help managers see past their own behavioral blind spots and understand the drives of the people they lead. Build self-awareness that translates into more effective, intentional leadership.
Employee Engagement
When people are in roles that align with their natural drives not the drives leaders expect them to have, they’re more engaged, more productive, and more likely to stay.
Succession Planning
Identify high-potential leaders early. Replace instinct-driven readiness calls with behavioral data. Make succession decisions with confidence.
The performance review. The first 1:1 with a new direct report. The difficult feedback conversation that can’t wait. These are the moments when gut feel is most likely to narrow the lens and most likely to lead to the wrong outcome.
Powered by PI’s behavioral data and AI, Obi gives managers tailored, real-time coaching advice grounded in who’s actually in the conversation, not generic best practices. Before every conversation that counts, managers can access AI-powered guidance specific to the behavioral dynamics at play.
The result: managers walk in with broader perspective and the right words. Their people walk out with real direction. And your coaching shows up in every conversation, whether or not you’re in the room.
Ready to Replace Gut Feel With Insight?
Let’s talk about how PI can help your organization make better people decisions.
Find out more about the predictive index
What is Predictive Index?
Talent Optimization
Every good business has a strategy that demands results. What stands between success and failure is in the hands of its people. Talent optimization is a discipline that provides business leaders with a framework and tools to design culture, roles, and teams that maximize business results.
Hire
The ability to hire well sets the stage for future organizational success. Defining the roles an organization needs and matching the right person to the requirements of the job boosts the opportunity for success.
INSPIRE
When leaders understand their employees, and employees understand each other, they are equipped to minimize conflict, reduce organizational toxicity, and communicate more effectively, letting distractions get out of the way of results.
DESIGN
Businesses can’t just put a random assortment of people together on a team and hope for the best. To achieve the best outcome, an organization must leverage people data to deliberately design its approach to leadership, culture, and team dynamics.
DIAGNOSE
The insights uncovered by diagnosing the root cause of an organization’s people problems, help to optimize how they design their people strategy, hire purposefully and inspire effectively to drive an engaged workforce that produces results.
KEY DIFFERENTIATORS
Science
The Predictive Index continuously conducts research ensuring their assessments are work-related, free of bias, valid, and reliable. All assessments were created in accordance with Equal Employment Opportunity Commission (EEOC) Guidelines, as well as the professional standards established by the American Psychological Association (APA) and the Society of Industrial & Organizational Psychology (SIOP).
Experience
The Predictive Index was founded in 1952 as an early player in the field of workforce analytics. There are over 8,500 clients around the world. PI is available in over 80 languages. More than 35 million people have taken the assessment, 3 million in the last year.
Methodology
Our approach integrates data, knowledge transfer, expertise, and technology, creating subject matter experts within your organization, delivering insights and tools that you can use to make a difference.
Applicability
All our solutions add value regardless of industry or company size. The Predictive Index can be used in hiring/talent acquisition, talent development, change management, talent optimization and leadership development, as well as growth strategies.
Practicality
All assessments are easy to complete and take approximately 6-12 minutes. Results are presented in a visual format with written reports available, as well, enabling immediate interpretation of results.
Simplicity
Pricing is based on a simple annual subscription, making it extremely flexible and highly cost-effective. Clients enjoy unlimited use of the assessment without the complexity of cost-per-click models.
Expertise
Nast Partners advance your company’s analytical capabilities and provide actionable insights that help you make better decisions faster.
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